Optimizes Sales and Marketing Efforts on Behalf of Quintiles’
Customers
RESEARCH TRIANGLE PARK, N.C. & BINGHAMTON, N.Y.--(BUSINESS WIRE)--
Quintiles
and Modern
Marketing Concepts (MMC, Inc.) today
announced the launch of a new marketing analytics platform that enables
Quintiles to optimize sales and marketing efforts on behalf of its U.S.
commercialization customers. Through this collaboration, Quintiles and
MMC combine proprietary channel preference data with the innovative Next
Action Marketing platform to create optimized physician communication
strategies that align with their preferences and behaviors.
“As physicians and the healthcare industry evolve, we need real-time
data analytics to maximize our outreach efforts and ensure we are
utilizing the most effective ways to reach physicians,” said Daryl
Gaugler, senior vice president, Commercial Solutions at Quintiles. “By
weighing channel preferences against actual response rates, our new
analytics platform tracks contacts and gauges each channel’s
effectiveness – enabling us to optimize our outreach efforts to best
meet the needs of our customers and physicians alike.”
In today’s complex healthcare industry, a physician’s time is under
constant pressure from a variety of sources. By working with MMC, Inc.,
Quintiles is able to optimize its proactive communication outreach –
whether in-person or via other channels.
“We were an early pioneer of integrated multi-channel marketing and have
seen how this technology platform can optimize sales and help healthcare
companies look at the market in a different way,” said Carmen Mazzatta,
president, MMC Healthcare, for MMC, Inc. “When we had the opportunity to
work with Quintiles to develop these technology assets, we jumped at the
chance. The healthcare market has a number of digital, direct mail,
field resources and inside sales representative programs; however, this
collaboration and technology allows us to manage these programs within
budget and in an optimal way for our healthcare clients and their
customers.”
Biopharma companies are under enormous pressure to maximize the
efficiency and strategic positioning of products they are developing and
marketing. This collaboration between MMC, Inc. and Quintiles identifies
impactful channels, evaluates potential opportunities as well as current
sales and market assets to develop strategies focused on maximizing
return.
“Coordinating your communication methods and measuring their impact via
an integrated analytics platform is essential in today’s healthcare
industry,” said Gaugler. “Through this collaboration with MMC, Inc, we
are proving once again how we can more effectively leverage our efforts
on behalf of our customers and ultimately, help improve their
probability of success.”
About Quintiles
Quintiles (NYSE: Q), a Fortune 500 company, is the world’s largest
provider of biopharmaceutical development and commercial outsourcing
services. With a network of more than 29,000 employees conducting
business in approximately 100 countries, we helped develop or
commercialize all of 2013’s top-100 best-selling drugs on the market.
Quintiles applies the breadth and depth of our service offerings along
with extensive therapeutic, scientific and analytics expertise to help
our customers navigate an increasingly complex healthcare environment as
they seek to improve efficiency and effectiveness in the delivery of
better healthcare outcomes. To learn more about Quintiles, please visit www.quintiles.com.
About Modern Marketing Concepts
Modern Marketing Concepts, Inc. is a 28-year global sales optimization
company that is expanding the way the world markets and sells. MMC, Inc.
continues to offer innovative solutions for optimizing the relationships
and brands of its growing list of clients in multiple industries
including building and healthcare. MMC Inc. has built a reputation for
listening to client needs and understanding what it takes to help
businesses grow stronger in the digital age. To learn more about MMC,
please visit www.mmcglobal.com.
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Source: Quintiles